HCM Brown’s founder, Jarid Brown, was recently featured in the 3 edition of Web Marketing for Dummies. The 408 page book presents the rapidly changing landscape of web marketing and how companies are adopting innovative marketing approaches and new technologies as they emerge.
The first chapter of the book offered an in-depth case study of my work as the Director of Online Interactions for Hope in working with Lynn Storey, Hope’s Director of Direct Response, to create a comprehensive digital marketing platform and integrated approach to organizational marketing.
The first chapter of the book is available as a free preview here: http://books.google.com/books?id=nqKUxBnWWA4C&printsec=frontcover
You will find the case study beginning on page 16.
Thank you to author Jan Zimmerman and John Wiley & Sons Publishing for the opportunity to be included in the book.