So what makes up a world class communications, PR and marketing department? In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part… Read More »White Paper: Seven communication policies your nonprofit cannot live without
St. Patrick Catholic School in Springfield, Illinois, is a mission school providing a faith-based environment with a rigorous academic curriculum focused on each student’s present and future success. St. Patrick is a learning environment open to children and families of all races and creeds within the community, providing an affordable, high-quality education to families with limited resources. As a charitable organization with limited resources, St. Patrick needed a website that balanced the charitable mission of the school while providing important information for the families of current and prospective students.
HCM Brown’s founder, Jarid Brown, was recently featured in the 3 edition of Web Marketing for Dummies. The 408 page book presents the rapidly changing landscape of web marketing and how companies are adopting innovative marketing approaches and new technologies as they emerge.
The first chapter of the book offered an in-depth case study of my work with Hope in creating a comprehensive digital marketing platform and integrated approach to organizational marketing.
The first chapter of the book is available as a free preview here
HCM Brown’s founder, Jarid Brown, was recently featured in the November edition of Fundraising Success Magazine. The magazine’s cover story, Turning Fundraising on its Head, features an overview of Hope’s digital media and marketing strategy.
Over the course of the past two years, I have had the pleasure of helping 4 local organizations secure more than $175,000 in funding through social giving contests. Although a majority of social giving contests are largely built upon social media, achieving consistent victories in… Read More »White Paper: Are social giving contests right for your organization
HCM Brown’s founder, Jarid Brown, was recently featured in the eNewsletter and website of Fundraising Success Magazine for. The article, providing tips for nonprofit’s to better manage their online interactions, is a pelude to an upcoming article in the August or November issue in which… Read More »Jarid Brown & Hope featured in Fundraising Success
I was recently featured in an article by JD Lasica, the founder of Socialbrite. JD highlighted the digital marketing and social media strategy that we implemented at Hope: When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook… Read More »Jarid Brown & Hope show how nonprofits can get strategic
I am pleased to announced that HCM Brown has entered into a partner agreement with Adobe’s Business Catalyst content management system. Adobe’s Business Catalyst system represents an expansion of current CMS offerings to our clients and provides a powerful and flexible solution designed for small… Read More »HCM Brown partners with Business Catalyst